Tim Ferriss told me I should read “the Magic of Thinking Big” (David Schwartz) once more. So I’m reading it again to see if at 62 years old it can help me in the product launch I’m preparing on Video Marketing. The last time I had read it was 33 years ago and though I’ve always thought big, it doesn’t show in my bank account.
Time to have a ‘reality’ check.
Right in the foreword, David Schwartz talks about a Sales Director who presents one of the salesmen who was making 5 times more than his colleagues. There was no difference in terms of intelligence or how much he worked or the recreation time he was able to take. “The only difference between you and Harry is that he has ideas that are 5 times bigger”, the Sales Director declared.
This is a startling statement, because most other things like intelligence we cannot do much about and recreation time has to do with the money available. And I’ve always worked 70 hours a week, so hard work can’t be the key to success!
Too many chiefs and not enough Indians?
Many say that there are too many chiefs and not enough Indians. However according to an employment office director, there is 50 times more demand for jobs at an average salary level than for high paying jobs as if you would lose your soul doing them. And these jobs remain vacant, awaiting those that have the audacity to think big!
Milton in ‘Paradise Lost’ said: “The mind is king in his kingdom and can turn heaven into hell or transform hell into heaven”.
People can get you to believe anything, including that you don’t deserve to have a good retirement, or be able to buy your home instead of renting. Why believe those who don’t want you to make it, because otherwise it takes away their excuse to be satisfied with the Status Quo. They would rather you stay in the rut drinking beer with them so that their wives won’t say; “Andy made it, why don’t you find out how he did it”?
It may seem like too much work, but it really is not more tiring to just buy the trip you wanted than to spend nights trying to find the best deal and then spend hours on seeing if it will fit with the budget.
As the poet said, “If you negotiate with life for a penny, a penny is all you will get”.
Ask for (much) more! Even if it is to just mirror the richness that is already in you. I know of someone who gave a $1000 gift to people who were so ashamed to receive it though they needed it desperately.
- They were thinking that it was much more than their need of the day and
- Why should they benefit rather than someone else who may be needed it more than they?
- And maybe they were putting the giver in financial difficulty?
But the giver just smiled saying, “It is for you, and if you have too much I’m sure you will give some to someone else who needs some blessing (undeserved favor) too. I trust you to use it for the best but you may also have tomorrow’s needs to take care of.
What about Audacity?
And what about ‘audacity’? As salesmen of high-priced innovative office supply material, when the client asked for the minimum number of units required to buy, the best salesmen mentally doubled (or tripled) the amount he or she had in mind. At least in 50% of the cases the client said ‘yes’ to the amount without any further ado (which doubled the order and commissions too). In the other cases they just retreated to the ‘standard quantity’ we would have asked for anyway.
But the lesson is when a future employer asks you how much you want as salary, double the amount you want and if you need to back off you always can. But in many cases you may be surprised to find out later that he expected a much higher salary from you.
So these are some of the thoughts I’ve had from reading this book and I warmly recommend you going to Amazon to order it if it is not lying around in your house somewhere. Read the ‘Magic of thinking Big’ by David Schwartz. I will probably write some other articles on this.
From the desk of Andre Amsing
P.S. Tim Ferriss is the author of “the 4 hour week” available in all good bookstores.